STEP 03 · Open doors and build connection
Deal coaching
One complex deal, worked through with you before you walk into the room.
Where this sits on the journey
See the full journeySTEP 01
Know your customer
3 products
STEP 02
Prepare the sales team
3 products
STEP 03
Open doors and build connection
3 products
STEP 04
Evaluate
2 products
What this is
We help you prepare for a high value deal by pinpointing who is really deciding it, sharpening the pitch around what each of those people needs to hear, and getting you ready to negotiate.
Big deals are rarely lost on price or product. They are lost because the pitch answered the question on the page rather than the question in the room, or because nobody worked out which of the six people present could quietly kill it. We build a profile of every influencer and decision maker in the buying group, rebuild the pitch so it reflects their needs, pain points, ambitions and goals rather than your feature list, and rehearse the negotiation with you until the moves are second nature.
The pitch rehearsed out loud, before the room ever hears it.
What you get.
01
A profile per decision maker
Every influencer and decision maker in the buying group: what they need, what they fear, and what a win looks like for them.
02
A pitch rebuilt around them
The story, the proof and the order you tell it in, written for the people who will actually be in the room.
03
Negotiation preparation
The concessions you can make, the ones you cannot, and how to hold the line without damaging the relationship.
How it runs
What changes
You walk in knowing exactly who you need to convince, what each of them needs to hear, and where the negotiation is going.
In practice: The pitch we lost, and the five people we learned to seeLet's talk about the deal you are trying to win.
Bring us one live deal and we will look at it together. No pitch, no obligation.
Get in touchThe rest of the programme